Make a Difference
The Campaign Launch
On Saturday 4th November 2017, the DoNation UK Project launched its #Fashion4ACause Campaign. Hosted by Comedian Mr Cee, the spectacular showcase featured some of the best independent designers and creative talents from across the Midlands, with a special performance by Laura Vanhulle and Melissa Morris. The event in aid of the African Caribbean Leukaemia Trust and the Rik Basra Leukaemia Campaign, helped to raise awareness about the dire shortage of registered blood, stem cell and organ donors from Black, Asian and Minority Ethic (BAME) Communities.
The main objective for our #Fashion4ACause 2017 Campaign was to raise awareness about the dire shortage of registered donors from minority ethnic communities. We also hoped to raise vital funds to support the work done by the Rik Basra Leukaemia Campaign and ACLT, in proactively saving lives by increasing the number of registered donors from Black and Asian ethnic groups.
We are pleased to announce the following outcome from our first event on 4th November 2017, with proceeds from the launch campaign being donated to the two charities that we supported. If you would like to support these charities by making a kind donation, you can do so via our Virgin Crowdfunding page (Click here)